BlueBolt, an award-winning visual effects studio for film and TV in London, needed a fresh brand identity that truly reflected their creative and collaborative spirit. I was excited to join the team, brought in by Zebedee Creations as art director and designer, to help bring their vision to life.
Their pay-off line, “Together we bring imagination to life,” perfectly captures the essence of BlueBolt’s approach. It highlights the collaborative nature of their work, where creativity and technical expertise merge to transform imaginative ideas into stunning visual realities. BlueBolt doesn’t just execute a vision – they co-create it with their clients, showcasing teamwork, creativity, and a shared commitment to excellence.
The new logo and brand identity needed to reflect this ethos. Working closely with the BlueBolt team, we developed a logo that embodies their values. The design features a circle with two interconnecting ‘B’s, symbolising not only the company’s initials but also their continuous and collaborative approach with clients. We transitioned away from the previous logo’s strong, masculine feel, opting for a softer, more creative design that better aligns with BlueBolt’s identity. This logo captures the clear and ongoing communication that is vital to the success of every project, perfectly aligning with BlueBolt’s dedication to bringing imagination to life through seamless visual effects.
