A brand identity inspired by Misool’s hidden wonders
Millekul Adventures specialises in adventure kayaking tours through the hidden waterways of Misool, Raja Ampat. Offering locally-guided experiences for all skill levels, they focus on flexibility and inclusivity while showcasing one of the most remote and beautiful corners of the world.
In collaboration with Mediapropeller, we developed a brand identity that reflects Millekul’s commitment to exploration and authenticity. The logo takes inspiration from The Blue Hole, a natural sinkhole in the Indonesian ocean, and incorporates simple kayak illustrations to emphasise their focus on kayaking and discovery.
