Redesigning Kreativum’s information architecture & wireframe structure for a smoother user experience
We were brought in by Mediapropeller on this project to enhance the information architecture, sitemap and navigation for Kreativum’s website to ensure a seamless and engaging experience for visitors. With a focus on making the content more intuitive and accessible for their diverse audiences – families, schools, and businesses – I restructured the site to improve clarity, usability, and content flow. A key priority was ensuring the backend remained easy for Kreativum’s team to update, allowing them to keep information fresh and relevant. The result is a more user-friendly website that effectively showcases their experiences, events, and educational offerings while improving accessibility and engagement. All imagery and video content were provided by Kreativum.
