We created a new brand identity for Blekinge Varuförmedling, a second-hand shop in Asarum that gives old items new life through resale and recycling. The typographic logo, featuring an arrow, symbolises sustainability – reuse and recycle. The soft rounded edges of the lettering gives a warm, eco-friendly ‘feel good’ feel to the logo. Our work included logo design, brand guidelines, signage, window displays and promotional materials – capturing the charm of a shop filled with hidden gems!
